.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to running into billions in equity capital yearly, have actually raised nearly $360 thousand thus far this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That downturn is because of market saturation, elevated governing pressures, and also economical uncertainties.ADWEEK spoke with 5 VCs that remain to acquire adtech firms, despite these problems, concerning what they are actually seeking as well as what they stay away from. Possibly unsurprisingly, these entrepreneurs are targeting chances in privacy-focused technologies and industry-specific areas including connected TV.